The REGISTRATION grants peace of mind and LEGAL SECURITY (exclusivity—protects your investment). The right to use it without risking lawsuits or being prevented from using an identical or similar brand nationwide. The right to stop others from using an identical or similar brand. Registration provides exclusive rights to use your brand within your sector nationwide. A TRADEMARK is likely one of a business’s most valuable assets, serving as the main link to customers. It’s a company asset—an “intangible movable property,” a “non-physical asset,” with market value, worth money ($). It allows profits through licensing, sale, or franchising. Registration grants a certificate valid for 10 years, renewable indefinitely. It offers savings by reducing future risks and providing peace of mind for advertising and promoting your business.

We have such confidence in our work that if the INPI denies the trademark, we offer clients, under contract, a second chance to register another trademark without additional fees.

Using someone else’s registered trademark without permission is a crime under Article 189, I, of Federal Law No. 9.279/96. Additionally, Article 209 in the same law provides for damages to compensate losses caused by acts that violate industrial property rights, including the right to use a registered trademark. Therefore, if your trademark is registered with the INPI and a third party is using it, they may be legally required to stop immediately and may also face criminal charges. If you’re in a similar situation, contact us—our team of lawyers is ready to assist you as best as possible. If your trademark is not yet registered, register it immediately to secure these rights and prevent future issues.

Once we file your application with the INPI, you gain procedural priority, though it grants an expectation of rights. INPI processes applications in the order received, giving preference to the first filer. However, full security is only attained after the grant.

Because we are post-graduate attorneys with over 18 years of experience in Trademarks and Patents. We’ve served over 30,000 clients in Brazil and abroad, treating each client uniquely, with the aim to optimize your investment through personalized, ethical, and transparent service. The trademark registration process takes around 18 months. It’s complex and detailed, making professional guidance vital to ensure everything is handled correctly—rules, follow-ups, deadlines, forms, etc. We offer clients free preliminary consultations and feasibility research, providing honest advice. We use the best monitoring and research software on the market (APOL). We’re committed to obtaining the registration and provide a GUARANTEE in case of rejection. You don’t lose your investment. If the application is denied, we submit another for a new trademark without charging additional fees.

The right question is, how important is your brand to you? What is its worth to you? I bet it’s priceless, isn’t it? But don’t worry—the registration investment costs less than a daily coffee! It’s minimal, which is why we don’t show prices on our site; we seek clients who value their brand and prioritize service quality. We know everyone can afford it, and it will cost far less than the potential loss if you were to lose it. We initiate your brand’s registration process accessibly and straightforwardly, providing support until the end. Don’t wait—secure your business identity in the market. Trademark protection is essential to build a successful future! Count on us to register with security and peace of mind.

It may seem obvious, but many people are unaware! A trademark is likely one of the most valuable assets of a business because it serves as the main link to the customer. However, many do not realize that a trademark is property, like a piece of land. If you don’t register, you don’t own it—and worse, someone else might register it before you, potentially stopping you from using it or even charging you compensation for using a registered trademark without permission. Registering gives you a registration certificate (valid like a property deed), granting ownership rights, including the ability to sell, license, or franchise the brand (only brands that have begun registration can franchise). The cost of registration is extremely low compared to the financial loss your business could suffer if issues arise with a registered trademark. Anyone without registration is constantly at risk. So don’t waste more time! At BRASPI, we have a skilled team ready to assist you with exceptional support throughout your registration process!

Legal insecurity: You could face legal actions at any time, even criminal charges.

You may be forced to stop using the trademark on products, services, storefronts, uniforms, labels, social media, internet, etc.; whoever registers first has the power over the trademark nationwide.

Financial, emotional, and strategic setbacks.Possible compensation to the true owner of the brand.

Irregularities in franchising and licensing.

Hesitancy to invest in the brand for advertising, promotion, and expansion.

Risk of confusion with a similar brand in the market.